Defining Your Purpose

In essence, this first step is a soul-searching exercise. What you discover should underpin your strategy and become central to company culture. Make no mistake: truly understanding the purpose of an organisation is as rare as it is valuable. But once you’ve found it, it becomes crucial to building a long-standing, recognisable and personable brand.

Understanding the Environment

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Setting SMART Objectives

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Creating a Strategic Plan

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Testing, Refining and Developing

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